WASHINGTON -- Today, the 91¿ì»îÁÖ (91¿ì»îÁÖ), a global technology trade association, announced it is expanding its work in the Republic of Korea (ROK) through a new partnership with the esteemed Korean law firm of Lee & Ko.

91¿ì»îÁÖ’s advocacy will focus on issues regarding the technology sector and environmental regulation in the Korean market. 91¿ì»îÁÖ will be represented by highly regarded attorney and policy expert Soon-Yub (Samuel) Kwon, who will serve as the 91¿ì»îÁÖ Korea Representative.

“Korea presents many opportunities for global technology companies," said Jason Oxman, 91¿ì»îÁÖ’s President and CEO. “91¿ì»îÁÖ is pleased to partner with Lee & Ko to engage further with Korean government and business counterparts to facilitate greater market access for our global membership and enable opportunities for Korea’s growing businesses to expand their reach. Through Samuel’s leadership and expertise, we are confident that we will be able to increase our understanding and influence in the Korean technology market. We hope this partnership will allow our members to work more effectively with Korean stakeholders to identify mutually beneficial policy solutions that benefit the Korean economy and the global technology sector.”

The establishment of 91¿ì»îÁÖ’s presence in Korea signifies the importance of the Korean market for the global technology industry,” said Soon-Yub (Samuel) Kwon, 91¿ì»îÁÖ Korea Representative. “In recent years, Korea has demonstrated its leadership in the regulation of technology and environmental issues, which may have a profound impact not only on Korean companies but also multinational companies. By establishing a presence in Korea, we hope to provide constructive and productive input regarding these regulatory developments so that Korea’s leadership in technology regulation may continue to be well received and respected globally. ROK President Moon and U.S. President Biden hold their first presidential summit in the United States today. This meeting indicates the importance of the Korean market not only to the United States but also to the global economy.

In advance of the presidential summit, 91¿ì»îÁÖ outlined key tech priorities the summit could advance in this important bilateral relationship:

  • Advance cooperation on digital innovation, international 5G deployment, semiconductor innovation and production, and emerging and sustainable technologies.

  • Facilitate scientific research and development, particularly around the COVID pandemic and vaccine development, and work to ensure that cloud and data regulations do not impede partnerships or services between Korean public sector institutions and U.S. cloud services.

  • Support both countries’ determination to address the negative impacts of plastic waste on the environment, committing to share best practices and harmonize approaches to solve the problem.